Why Are YouTubers Retiring?

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If you’ve been on YouTube at all these past couple of weeks, you’ve probably noticed the astonishing number of creators announcing their RETIREMENT. People like Meat Canyon, Tom Scott, and even MatPat of Game Theory fame are all changing directions with their content, or stepping away from YouTube altogether. We’re here to talk about why.

We kick off the episode by highlighting some of the major announcements that have been posted recently. Whether they’re about a change in content style, or a complete, formal retirement, they all have one thing in common – these people are at the top of their game.

We also talk about the possible “time limit” on a grind-heavy operation like the ones these creators are running. Is there a set amount of time someone can create like this, or is it something else? How much do real-life changes get in the way of things? Why stop at all?

In his true scholarly fashion, Kevin has been studying these videos since they started popping up. If you’re just as curious about them as we are, you’re in luck, because he’s prepared a series of six key points that all these announcements touch on. We talk about the entirely unique nature of a career as a YouTuber, the influence of the parasocial relationship, and the role that an artist’s motivation plays in all of it.

We round out the episode by looking to the future, but this time it’s not our own. We get into the probable increase in YouTuber retirements over the coming months, and the incredibly strong position that a career as a content creator can put you in.

Thanks to everyone who tuned in live this week, and a special shout out to all our patrons. You really make this show happen. We’ll see you all again next week!

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CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Produced and Edited by Ben Webster

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