The Cult of Momfluencers
January 31, 2023
1 hr 8 min
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58 of 222
Episode 4 · January 31, 2023
The Cult of Momfluencers
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Amanda Montell Episodes Around January 31, 2023
Episode 58 of 222 — walk the feed in the order it was published.
1:08:39This episodeThe Cult of Momfluencers
Summary
Motherhood is hard, lonely, and exhausting... except, apparently, if you're a momfluencer. Since the mid-2000s, a crop of seemingly perfect, all-knowing mommy goddesses in billowy tunics have emerged on social media—and we can't help but feel that their highly monetizable (often misinformation-ridden) internet presences basically exist to make other moms feel less than. This week, with the help of journalist and real-life mother Sara Petersen, author of the forthcoming book MOMFLUENCED, Isa and Amanda spill the (organic, non-toxic, totally baby-safe) tea about how famous internet moms have become their own kind of 21st Century cult leader.
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