What California’s Billboards Say About Us
We talk about California’s unique culture and history with billboards.
July 23, 2025
55 min
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2,922 of 3,393
July 23, 2025
What California’s Billboards Say About Us
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What California’s Billboards Say About Us
Summary
Billboards promoting movies “for your consideration” take over Los Angeles freeways every award season, while San Francisco’s drivers are inundated with tech jargon. But billboards do more than promote the industries that power our economy. Up and down California, they serve as cultural touchstones, calls to action and reflections of local values and beliefs. We talk about California’s unique culture and history with billboards. What’s a billboard you remember?
Guests:
Wendy Liu, author, writes about billboards for Bay Area Current
Catherine Gudis, professor in the departments of History and Society, Environment, and Health Equity, University of California, Riverside
Matt Stevens, arts and culture reporter, New York Times
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