New Levi’s Exhibit Proves Iconic Jeans Never Fade
Levi Strauss has reopened its history museum, The Vault, with an exhibit called “Amped” that celebrates iconic denim looks worn by musicians including Kurt Cobain, Beyoncé, Britney Spears and Freddie Mercury. We’ll talk about the exhibit and hear stories of your favorite pair of jeans.
November 21, 2025
54 min
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3,095 of 3,393
November 21, 2025
New Levi’s Exhibit Proves Iconic Jeans Never Fade
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New Levi’s Exhibit Proves Iconic Jeans Never Fade
Summary
Beyond just a wardrobe staple, jeans are often key parts of signature looks and core memories. Levi Strauss, the San Francisco company that brought jeans to the masses, has reopened its history museum, The Vault, with an exhibit called “Amped” that celebrates iconic denim looks worn by musicians including Kurt Cobain, Beyoncé, Britney Spears and Freddie Mercury. We’ll talk about the exhibit and hear stories of your favorite pair of jeans. Tell us about the jeans that made you feel brave, the ones covered in patches that you refused to retire or maybe the pair that you were wearing when you met your first love.
Guests:
Gregory Climer, chair, fashion design program at California College of the Arts
Audrey Kalman, created a denim archive for her master's degree from the University of Oregon
Tracey Panek, Levi Strauss and Co. historian
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