What happens if we kill Swiggy, Zomato, Ola, and Uber?

<p>When the govt launched Open Network for Digital Commerce (ONDC), the idea was to build the world largest e-commerce platform to check the monopoly of giants like Amazon and Flipkart. You could think of ONDC as the UPI of e-commerce. From ride-sharing and food delivery, to groceries, the platform can be used to buy and sell anything. </p><p>Lately, ONDC has been doing some interesting things with pricing. For example, someone ordered food on it for a price that was 45% lower than Swiggy. This, obviously, got thinking. Could ONDC kill the likes of Swiggy and Zomato and others?</p><p>While there is no exact answer to that because of a bunch of factors, what made us more curious was this: Do we want ONDC to win? And if it does then what could be the consequences?</p><p>Tune in to find out.</p><p><em>Recommended reading: </em><a href="https://the-ken.com/the-nutgraf/why-everyone-wants-a-piece-of-indias-open-e-commerce-platform/"><em>Why everyone wants a piece of India’s open e-commerce platform  </em></a></p><p><em>Daybreak is produced from the newsroom of </em><a href="https://the-ken.com/"><strong><em>The Ken</em></strong></a><em>, India’s first subscriber-only business news platform. </em><a href="https://the-ken.com/pricing/"><strong><em>Subscribe</em></strong><em> </em></a><em>for more exclusive, deeply-reported, and analytical business stories.</em></p>