How Tata’s using “innovation managers” to enter the FMCG race

<p>For the longest time, despite being a giant steel-to-software conglomerate, Tata’s consumer goods game was nowhere close to India's top FMCG companies.</p><p>Ever since 2019 though, when it decided to merge Tata Chemicals and Tata Beverages as Tata Consumer Products Ltd, the FMCG arm has been on a roll. In the recent financial year alone, it introduced more than 30 new products.</p><p>Meanwhile, Tata Consumer’s shares have more than tripled. The Nifty FMCG index also almost doubled. What changed?</p><p>Tune in to find out.</p><p><strong><em>Recommendation<br /></em></strong><em><br /></em><a href="https://the-ken.com/story/how-tata-consumers-sunil-dsouza-put-product-launches-on-steroids/"><em>How Tata Consumer’s Sunil D’Souza put product launches on steroids </em></a></p><p><em>Daybreak is produced from the newsroom of </em><a href="https://the-ken.com/"><em>The Ken</em></a><em>, India’s first subscriber-only business news platform. </em><a href="https://the-ken.com/pricing/"><em>Subscribe</em></a><em> for more exclusive, deeply-reported, and analytical business stories.</em></p>