How Amul is making "whey" for protein in India

<p>It was National Protein Day in India on February 27. The government initiative is meant to increase awareness about the importance of protein in India, a country where eight out of every ten of people don't meet their daily protein requirement. According to the ICMR every individual should consume at least 48 grams of protein everyday. </p><p>But after the pandemic, people are actively looking to include protein rich foods in their diet. And that’s where Amul wants to come in. </p><p>The behemoth wants to use a key dairy byproduct—whey—to sell protein to a population that needs more of it</p><p>Tune in.</p><p><br /><em>Daybreak is produced from the newsroom of </em><a href="https://the-ken.com/"><em>The Ken</em></a><em>, India’s first subscriber-only business news platform. </em><a href="https://the-ken.com/"><em>Subscribe</em></a><em> for more exclusive, deeply-reported, and analytical business stories</em></p>