Why Cult.fit wants to be more like Decathlon
April 30, 2024
14 min
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Episode 219 · April 30, 2024
Why Cult.fit wants to be more like Decathlon
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Why Cult.fit wants to be more like Decathlon
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Summary
<p>In the last decade or so, French retailer Decathlon has managed to completely change how most of us shop for anything sports and fitness related. </p><p>It replaced mom and pop sports stores by becoming a one-stop shops for all things sports and fitness related. Cult.Fit wants to pull off just that with the help of its in-house athleisure and fitness equipment brand, Cult.sport.</p><p>But it doesn’t help that it’s been a pretty rocky ride for Cult.Sport this far. The brand hasn’t really taken off the way Cult had hoped. </p><p>So with its heart set on an IPO, is Cult’s retail project a good idea? Or could it just end up being a distraction?</p><p>Tune in.</p><p>Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.</p>
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