What does it take to sell makeup to men?

<p>It’s 2025 and the idea of “masculinity” has undergone a complete overhaul. You see, after several product life cycles, the men’s grooming business has reached a stage where brands aren’t just formulating shampoos and body washes exclusively for men. They are also coming up with compacts and concealers, and a bunch of other makeup products targeted at men. </p><p><br /></p><p>In fact, in the last decade or so, India has actually become the biggest market in the Asia Pacific region for beauty products for men. </p><p>And yet, nothing much has changed about how these brands pitch their products to men. </p><p>Tune in. </p><p><em>Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. </em><a href="https://the-ken.com/pricing/"><em>Subscribe</em></a><em> for more exclusive, deeply-reported, and analytical business stories.</em></p><p><strong><em>We are now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!</em></strong></p>