Hari Menon has to save Bigbasket from itself

<p>In January this year, nearly every single employee of the OG E-grocer Big Basket received an email from their CEO, Hari Menon. It was supposed to be a rallying cry. The Tata-owned e-grocery giant had finally—after much hemming and hawing—embraced quick commerce.</p><p><br /></p><p>For a long time, Bigbasket didn’t care much for quick commerce. Menon himself dismissed it in April 2023 as unnecessary and “thrust upon” consumers.</p><p>But now the Tata board has had enough. Quick commerce isn’t just a fad anymore, it <em>is </em>the industry. Which is why, the pressure is on for Big Basket to make up for lost time and get back on the right track. And that’s going to take a whole lot more than just an email. </p><p><br />Tune in. </p><p><strong><em>Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.</em></strong><br /></p><p><br /> </p>