Sriharsha Majety is pressing hard reset on the Swiggy playbook

<p>Swiggy, once the dominant force in India’s quick-commerce market, is now struggling to keep pace. Since its IPO, Instamart’s share has slipped to about 25%, well behind Blinkit’s commanding over 50%. </p><p>To engineer a turnaround, CEO Sriharsha Majety is driving sweeping changes at the company—fuelled by a wave of ex-Flipkart hires, including Amitesh Jha as Instamart’s new chief. The shake-up marks a cultural pivot from Swiggy’s meticulous “doc culture” to a harder-edged “move fast, fail fast” ethos. </p><p>But with Blinkit and Zepto racing ahead, whether this reset can restore Swiggy’s edge or leave it further behind in the quick-commerce race remains to be seen.</p><p><strong>Compete in India's first and only </strong><a href="https://the-ken.com/case-competition-2025/?utm_source=web&amp;utm_medium=homepage&amp;utm_campaign=casebuildcompetition"><strong>case competition</strong></a><strong>.<br /></strong><br /></p><p><strong><em>Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. </em></strong><a href="https://the-ken.com/case-competition-2025/?utm_source=web&amp;utm_medium=homepage&amp;utm_campaign=casebuildcompetition"><strong><em>Subscribe</em></strong></a><strong><em> for more exclusive, deeply-reported, and analytical business stories.</em></strong></p>