Why Big Tech is tokenmaxxed out
June 4, 2026
11 min
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Episode 765 · June 4, 2026
Why Big Tech is tokenmaxxed out
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Why Big Tech is tokenmaxxed out
Summary
<p>Amazon built a leaderboard to track how much AI its engineers were using. Employees gamed it. Costs exploded. Last week, the leaderboard was gone.</p><p>Uber burned through its entire annual AI budget in four months — after telling staff to use AI "as much as possible." Microsoft cancelled most of its Claude Code licences six months after rolling them out.</p><p>Three companies, the same couple months, the same lesson: that measuring AI adoption is turning out to be a very different thing from measuring AI productivity.</p><p>Tune in.</p><p><strong><em>Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. </em></strong><a href="https://the-ken.com/pricing/"><strong><em>Subscribe</em></strong></a><strong><em> for more exclusive, deeply-reported, and analytical business stories.</em></strong></p>
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