The Cola Contest With 600,000 Winners
August 7, 2020
27 min
Full
2,026 of 5,353
August 7, 2020
The Cola Contest With 600,000 Winners
0:00 / 27:54
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Bloomberg Originals Episodes Around August 7, 2020
Episode 2,026 of 5,353 — walk the feed in the order it was published.
27:54This episodeThe Cola Contest With 600,000 Winners
Summary
<p>Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led to 600,000 winners—and to lawsuits, rioting, and even deaths.</p><p>Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
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