ICYMI: YouTube Is Coming for the Sitcom
June 2, 2025
9 min
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4,754 of 5,353
June 2, 2025
ICYMI: YouTube Is Coming for the Sitcom
0:00 / 9:16
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9:16This episodeICYMI: YouTube Is Coming for the Sitcom
Summary
<p>For two decades, YouTube has tried to convince advertisers that it’s the future of entertainment. </p> <p>The streaming giant has spent the past few years trying to make itself the centerpiece of the living room. The company teamed up with TV manufacturers so watching YouTube on a TV became as easy as watching it on your phone or laptop. People can now leave comments and subscribe to YouTube channels on a TV, and creators can arrange videos as though they’re episodes of a show.</p> <p>Bloomberg News Managing Editor, Media & Entertainment Lucas Shaw details his Businessweek story on content creators making longer shows to meet viewers where they are.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
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