Why Has Advertising Become Political? - Rory Sutherland
March 12, 2025
1 hr 22 min
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655 of 831
March 12, 2025
Why Has Advertising Become Political? - Rory Sutherland
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1:22:40This episodeWhy Has Advertising Become Political? - Rory Sutherland
Summary
Rory Sutherland is a British advertising executive and is the Vice Chairman of the Ogilvy & Mather group of companies.
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00:00 Introduction
05:00 Bud Light
12:24 Brands Pushing Agendas On Social Issues
16:02 The Jaguar Rebrand
28:57 The Explore-Exploit Trade-Off
36:53 Moralistic Lecturing From Companies
52:51 Getting The Media We Deserve
57:54 Rory's Thoughts On Political Marketing And PR
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