Evolutionary Ideas For Modern Problems - Sam Tatam - #539
Sam Tatam is the Head of Behavioural Science at Ogilvy Growth & Innovation and an author. When it comes to solving modern problems, it turns out that evolution might have a lot of the answers. Rather than revolutionary ideas, evolutionary ideas...
October 15, 2022
1 hr 7 min
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Episode 539 · October 15, 2022
Evolutionary Ideas For Modern Problems - Sam Tatam - #539
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1:07:26This episodeEvolutionary Ideas For Modern Problems - Sam Tatam - #539
Summary
Sam Tatam is the Head of Behavioural Science at Ogilvy Growth & Innovation and an author.
When it comes to solving modern problems, it turns out that evolution might have a lot of the answers. Rather than revolutionary ideas, evolutionary ideas and solutions that already exist in the animal kingdom can help us with all manner of challenges.
Expect to learn how the wings of an owl helped fix problems in the bullet train, how the ears of a hare assist wind turbines, why Google Glass failed, how come Airline Tickets are so confusing, why all my rich friends drink sparkling water, how companies can aid customer decision without limiting choice and much more...
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Timestamps:
(00:00) Intro
(01:57) The Role of Evolution in Marketing
(07:16) Different Species Evolve to Reach Same Results
(16:50) Power of Simplification
(27:05) Solving the Bullet Train’s Issues
(35:41) How to Be Better at Making Decisions
(44:38) Why do Rich People Drink Sparkling Water?
(51:48) Optimising Duration & Experience
(1:06:45) Where to Find Sam
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