8 Fascinating Psychological Biases - Richard Shotton - #592
Richard Shotton is a behavioural scientist, Founder of Astroten and an author. This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and...
February 20, 2023
1 hr 37 min
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Episode 592 · February 20, 2023
8 Fascinating Psychological Biases - Richard Shotton - #592
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1:37:32This episode8 Fascinating Psychological Biases - Richard Shotton - #592
Summary
Richard Shotton is a behavioural scientist, Founder of Astroten and an author.
This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not anticipate. Richard has one of the best insights into this world of mental models, psychology, consumer behaviour, principles for advertising and social change.
Expect to learn the marketing secret about behaviour change that everyone forgets about, how to make habit formation absolutely seamless, why IKEA is so successful even though they don't make your furniture, a hack that any advertising campaign can use to make it stick in people's minds, how to fix the problem of choice paralysis and much more...
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Timestamps:
(00:00) Intro
(00:34) Why You Should Care About Behavioural Science
(05:55) Stated Vs Revealed Preferences in Human Behaviour
(09:48) Making Habit Formation Seamless
(16:12) Are Loyalty Schemes & Incentives a Scam?
(23:27) Using Ease to Change Behaviour
(33:50) Increasing the Perceived Value of Something
(49:29) The Generation Effect in Behavioural Science
(57:55) The Behavioural Science of YouTube Thumbnails
(1:04:10) Explaining the Keats Heuristic
(1:12:54) The Power of Concreteness
(1:17:30) Are Stories Better than Statistics?
(1:28:56) Psychology Behind Precise Pricing
(1:36:24) Where to Find Richard
Extra Stuff:
Buy The Illusion Of Choice - https://amzn.to/3XDakP7
Follow Richard on Twitter - https://twitter.com/rshotton
Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/
To support me on Patreon (thank you): https://www.patreon.com/modernwisdom
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This Is How To Master Your Life - David Goggins - #577: lnkfi.re/SN-Goggins
How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: lnkfi.re/SN-Peterson
The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: lnkfi.re/SN-Huberman
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