The Layover Live Episode 3 | Attribution Modeling with Google
September 11, 2018
8 min
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Episode 3 · September 11, 2018
The Layover Live Episode 3 | Attribution Modeling with Google
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8:06This episodeThe Layover Live Episode 3 | Attribution Modeling with Google
Summary
We're back for episode three of The Layover Live! This week, Jason Swick, our Director of Digital Marketing, hosts our friend Jenny Lamb, Agency Development Manager from Google, to discuss their new Google Attribution tool and changes happening with attribution modeling. Plus, we answer a question from one of our clients about video advertising!
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