The Layover Live Episode 46 | Don't Ruin Your Data
October 4, 2018
4 min
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Episode 46 · October 4, 2018
The Layover Live Episode 46 | Don't Ruin Your Data
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Destination Discovery Episodes Around October 4, 2018
Episode 46 of 222 — walk the feed in the order it was published.
4:11This episodeThe Layover Live Episode 46 | Don't Ruin Your Data
Summary
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Graphic Designer, Sara Burton. Sara and Jason discuss a recent article from AdWeek about data-driven creative and how to avoid the dreaded mass-creative marketing. They also discuss how DMOs can use data to drive their creative efforts to target the right person with the right content.
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