Connecting With Your Audience | The Layover Live Episode 115
April 23, 2020
15 min
115
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114 of 222
Episode 115 · April 23, 2020
Connecting With Your Audience | The Layover Live Episode 115
0:00 / 15:35
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15:35This episodeConnecting With Your Audience | The Layover Live Episode 115
Summary
<p>On this episode of the Layover Live, we’re joined by not one, but two guests! Jason is not only joined by our very own Katie Cook, but he is also joined by Gathan Borden from VisitLEX! Gathan Borden is the Vice President of Marketing for VisitLEX, the Lexington Convention & Visitors Bureau, where he oversees the advertising, branding, marketing, public relations, social media, visitor services and web strategies for the city of Lexington as it relates to travel and tourism. </p>
<p>On this jam-packed episode we discuss how Gathan and the VisitLEX team have connected with their audiences during the Coronavirus pandemic, how they quickly pivoted their marketing strategy, and how they have created some of the most unique and creative marketing campaigns we’ve seen.</p>
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