How to Personalize Your Content | The Layover Live Episode 144
November 19, 2020
14 min
144
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143 of 222
Episode 144 · November 19, 2020
How to Personalize Your Content | The Layover Live Episode 144
0:00 / 14:23
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14:23This episodeHow to Personalize Your Content | The Layover Live Episode 144
Summary
<p>Andrea Robyns, Marketing Technology Director at Experience Grand Rapids, joins Jason alongside out very own Michele Barnes, Senior CRO Analyst, to discuss content personalization and why it is more important than ever to be delivering personalized content Jason, Andrea, and Michele discuss how Experience Grand Rapids has pivoted their content strategy throughout this year, how they've implemented content personalization on their website, and what the results have been from doing so.</p>
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