How Visit Chesapeake Found Their Niche | The Layover Live Episode 167
September 2, 2021
22 min
167
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Episode 167 · September 2, 2021
How Visit Chesapeake Found Their Niche | The Layover Live Episode 167
0:00 / 22:40
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Destination Discovery Episodes Around September 2, 2021
Episode 166 of 222 — walk the feed in the order it was published.
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22:40This episodeHow Visit Chesapeake Found Their Niche | The Layover Live Episode 167
Summary
<p>Kim Murden, Tourism Manager for Chesapeake Convention & Visitors Bureau, joins Jason this week on The Layover Live to talk about how they've found a niche market and created the all-new Paddle the Peake campaign around it. Jason and Kim discuss how the Paddle the Peake came to be, some of the results they've seen so far, and what the future of this campaign might look like. As always they also share some advice to fellow destination marketers out there.</p>
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