Destination Discovery: Maximizing Your Reach with Paid Advertising | The Layover Live Episode 205
October 12, 2023
15 min
205
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204 of 222
Episode 205 · October 12, 2023
Destination Discovery: Maximizing Your Reach with Paid Advertising | The Layover Live Episode 205
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Summary
<p>
This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani and Digital Media Manager Chris Gonzales. Listen as these digital marketing experts dive into the best practices of leveraging paid advertising to help destinations stand out loud and proud to travelers. Learn about choosing the right paid advertising platform, setting the proper budget, creating effective ad campaigns, tips for measuring results, and how to approach new features like Google PMax. Don’t miss it!<br />
This week's article:
<a href="https://blog.hubspot.com/marketing/buyer-behavior-statistics" rel="noopener noreferer" target="_blank">https://blog.hubspot.com/marketing/buyer-behavior-statistics</a></p>
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