#26 - Luke Cervino

Luke Cervino is an athlete/celebrity manager, marketer, and business consultant. Cervino, in partnership with one of his clients, (media personality and former NBA player, Kendrick Perkins), is also an avid investor in sports trending cards.

You can find Luke on Instagram here: https://www.instagram.com/lukecervino/

***TIMESTAMPS***

5:40: New York City (NYC) talk; The Bunker Artwork; Post Malone; Luke’s life in South Florida

15:36: Luke gives early background on Kendrick Perkins; Oklahoma State in the Tony Allen days

19:54: How Luke built his relationship with Kendrick Perkins and what the extent of their relationship is; Perk’s fast transition from NBA player to media superstar; Perk’s current work on ESPN

27:26: Recounting the end of Perk’s career; remembering the late, great Kobe Bryant and how he took his player personality seamlessly into the business community; Kobe’s final extensive interview with Patrick Bet-David; Kobe & Michael Jordan’s relationship

37:41: Perkins network of close friends in the NBA; How Luke handles Perk’s endorsements and marketing; Perk’s LinkedIn game

46:36: Sports trading card market; Luke & Perk’s sports trading card investment partnership; How the market works on a day-to-day basis; PSA and their role in the marketplace; Card “breaks”; NBA talk

1:14:24: Long-term effect of Covid on sports in America and on the sports trading card market; Why NBA players are more marketable than NFL players

1:23:36: Luke’s own extensive network; how he built his Instagram following in the early days of Instagram; How Luke builds relationships with influencers and prominent individuals via social media; The Instagram algorithm; How Luke met and became close with Remy Boy Monty

1:38:22: Julian discusses Luke’s empathy; Luke recalls how his father taught him; Star-****ers; “Don’t burn any bridges--just build them”; The problem with seeing people as dollar-signs

1:55:31: Other businesses Luke’s been keeping his eyes on during the Pandemic; Florida vs. NY

2:00:15: How Luke keeps his mindset clear during the Pandemic with exercise and focus; Why it shouldn’t take a Pandemic for you to formulate a special new routine

2:07:51: Julian tells a story about how Luke “got out of the game at 13”; Wolf of Wall Street tidbit; “Cool Hand Luke”; reacting vs. responding; Luke discusses accepting that others see the world differently than you do

2:21:17: Luke tells a story about a bar fight back in the day

2:30:08: “The Place Beyond The Pines”; Julian & Luke discuss their favorite actors of all time; Leonardo DiCaprio; “Once Upon A Time In Hollywood”; Ben Affleck’s weird career path; “The Departed”;