Digital Warriors take on Russian Propaganda - interview with Anastasiya Baydachenko IAB Ukraine CEO

<p>Russia did not just attack Ukraine in 2022 – and not only militarily. &nbsp;The war started in 2014, and both propaganda and Information warfare &nbsp;have been at the forefront of Russia’s efforts to control, dominate and &nbsp;coerce the people of Ukraine. But a whole community of Digital &nbsp;innovators – marketers and software engineers have fought back. &nbsp;They &nbsp;have been creating new ways to tackle disinformation, promote truth, and &nbsp;tackle weaponised social media. Along with the other Digital innovators &nbsp;they are creating a new frontline in the fight for democracy, and in &nbsp;many ways are far ahead of the West in advancing techniques for Digital &nbsp;counter insurgency and Info Ops.&nbsp;</p>

<p>Anastasiya Baydachenko is a Digital Media specialist with over 17 years &nbsp;of work experience within leading network and local advertising &nbsp;agencies. She is Chief Executive Officer of IAB Ukraine – The &nbsp;Interactive Advertising Bureau, an advertising business organization &nbsp;that develops industry standards, conducts research, and provides legal &nbsp;support for the online advertising industry. She is also Chief Operating &nbsp;Officer of Razom Communications, a Digital Media agency in the Kiev &nbsp;Region. She has previously been Chief Transformation Officer at IPG and &nbsp;Havas Group, a leading Western media company.</p>