Thoughts on dynamic pricing at stores
February 3, 2026
9 min
Full
40 of 49

February 3, 2026
Thoughts on dynamic pricing at stores
0:00 / 9:27
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Louis Rossmann Episodes Around February 3, 2026
Episode 40 of 49 — walk the feed in the order it was published.
9:27This episodeThoughts on dynamic pricing at stores
Summary
<p>The video recounts an experience Rossmann had with dynamic pricing at a bodega in New York City. He met his accountant at a deli and noticed flat-screen TVs displaying prices. When the accountant asked the deli owner to change the prices using a remote, the prices doubled, demonstrating a system where prices varied based on the clientele. Tourists, conditioned to expect high prices in Manhattan, were charged more than local workers. This practice was described as an early form of dynamic pricing, where prices are adjusted based on perceived customer wealth or willingness to pay.</p><p><br /></p><p>(I am not affiliated with Louis Rossmann)</p><p>Original Video: <a href="https://youtu.be/Tk387kD9Cy4?si=o4RSSYIfSd_KR5pw" rel="noopener noreferrer" target="_blank">https://youtu.be/Tk387kD9Cy4?si=o4RSSYIfSd_KR5pw</a></p>
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