How $1 Trillion in Ad Spend Is Shifting Toward Creators
June 21, 2025
48 min
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359 of 398
June 21, 2025
How $1 Trillion in Ad Spend Is Shifting Toward Creators
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Mark Felton Productions Episodes Around June 21, 2025
Episode 359 of 398 — walk the feed in the order it was published.
48:03This episodeHow $1 Trillion in Ad Spend Is Shifting Toward Creators
Summary
We just got back from the most powerful week in advertising—and it wasn’t in New York or L.A., it was on the beaches of France. In this episode, we break down the 3 biggest takeaways from Cannes Lions 2025 that every YouTube creator needs to know. From why brands still struggle to measure creator impact, to the rise of deficit-financed YouTube series, to a major shift from the attention economy to the connection economy—this is what the future of the creator business looks like.
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