Who is the World Cup for anymore?

The World Cup is coming up, and it’s going to cost a pretty penny if you are hoping to attend. Today on the show, we talk to NPR Senior Business editor and World Cup superfan about why the 2026 World Cup will likely be the most expensive in history and why even finding a ticket is more difficult. <br /><br /><strong>Related episodes:</strong> <br /><br /><a href="https://www.npr.org/2024/07/26/1197967896/peacock-olympics-paris-2024-bananas" target="_blank">Peacock, potassium and other Paris Olympics Indicators</a><br /><br /><a href="https://www.npr.org/2024/08/01/1197967951/paris-2024-olympics-hosting-costs" target="_blank">Why the Olympics cost so much</a><br /><br /><a href="https://www.npr.org/2024/08/08/1197968045/paris-olympics-trademarks-enforcement-intellectual-property" target="_blank">You can't spell Olympics without IP</a><br /><br />For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at <a href="http://plus.npr.org/" target="_blank">plus.npr.org</a>. Fact-checking by <a href="https://www.npr.org/people/1268825622/sierra-juarez" target="_blank">Sierra Juarez</a>. Music by <a href="https://dropelectric.bandcamp.com/" target="_blank">Drop Electric</a>. Find us: <a href="https://www.tiktok.com/@planetmoney" target="_blank">TikTok</a>, <a href="https://www.instagram.com/planetmoney/" target="_blank">Instagram</a>, <a href="https://www.facebook.com/planetmoney" target="_blank">Facebook</a>, <a href="https://www.npr.org/newsletter/money" target="_blank">Newsletter</a>.  <br /><br />See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.<br /><br /><a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>