Episode 3: Branding

<p>In this episode Tyson and Jim discuss about things they both wished they had known when they started their firm.</p><p>Branding: changing the name of your firm. KNOW your demographics, it will help you choose an adequate name. Putting your name on the firm's name is not always a good idea; don´t make everything about you, try to use the service you provide instead.</p><p>Make sure you make up a system to take track of everyone who contacts your law firm. Build a database. Get your clients information, it will be of value. Use call scripts.</p><p>Segmentation: make sure you choose and work with the right clients.</p><p>Hackings Hack: Build to Sell: Creating a Business That Can Thrive Without You (John Warrillow, Penguin, 2013)</p><p>Great book for lawyers to read and to think about as they start building their practice.</p><p>Tysons Tip: UpWork.</p><p>You can hire all kinds of assistants. It saves you a lot of money and it gets things done. Your firm running 24hs. </p><p> The Maximum Lawyer Podcast. Partner up, and maximize your firm!</p>

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