Episode 26: Not For Everyone

<p>In this episode Jim and Tyson will take a stand. This podcast is for people who want to open and run their own law firm and get management tips.</p><p> </p><p><em>“It’s not about getting your name out there and pounding your chest so just people know who you are. It’s about getting clients into the firm so you can make some money and run a business.”</em></p><p> </p><p>Our focus is on the solo firms; the small firms. Helping those people survive and thrive and do really well. We practice what we preach.</p><p>Narrow your focus. That’s what we are doing. That’s our marketing strategy.</p><p> </p><p>Sometimes when you get your message out there, some people won’t get it, but others will.</p><p>What do you stand for? What’s your message? Who your client is? Who your avatar is?</p><p> </p><p>Hacking’s Hack: A book: Shoe Dog: “A Memoir by the Creator of Nike” by Phil Knight.</p><p>Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.</p><p> </p><p>He is one of us.</p><p> </p><p>Tyson’s Tip: <a href="http://www.chetholmes.com/">http://www.chetholmes.com/</a>. You’ll really dig deep into your business.  </p><p>Read the book first. “The ultimate sales machine”.</p><p> </p><p>The Maximum Lawyer Podcast. Partner up, and maximize your firm.</p>

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