Episode 72 ft. Wayne Pollock: Niche Practice and Public Relations

<p>In this episode, Jim and Tyson interview Wayne Pollock, the founder and CEO of COPO Strategies, a niche practice! Copo Strategies helps attorneys and clients make those clients' cases in the Court of Public Opinion. They will go over his experience in public relations, his actual practice;marketing, strategies and different challenges.</p><p> </p><p>The Firm: https://www.copostrategies.com/</p><p>The blog: https://copocetic.com/</p><p>About Chris: https://www.copostrategies.com/wayne-pollock</p><p> </p><p>Hacking’s Hack: If you are a great Gmail user, check out INBOX. Lots of great functions and tweaks. <a href="https://inbox.google.com">https://inbox.google.com</a></p><p> </p><p>Wayne’s Tip: You are your brand and your brand is you. You always need to be cognitive of what you are doing from a business perspective, a marketing perspective of your brand. And match your brand with who you are and the services you provide.</p><p> </p><p>Tyson’s Tip: Inspired by William Eadie. Go to a service like MOZ (<a href="https://moz.com/">https://moz.com/</a>) and plug your website and see how are you ranking. Find high volume keywords and attack those words in your content and marketing. It will give you traffic.</p><p> </p><p>Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: <a href="https://www.facebook.com/groups/403473303374386/">https://www.facebook.com/groups/403473303374386/</a> or like us on Facebook: <a href="https://www.facebook.com/MaximumLawyerPodcast/">https://www.facebook.com/MaximumLawyerPodcast/</a> and comment!</p><p>You can also go to <a href="http://www.maximumlawyer.com/">http://www.maximumlawyer.com/</a> or, if you’d prefer, email us at: <a href="mailto:info@maximumlawyer.com">info@maximumlawyer.com</a></p><p> </p><p>Do you want to get on the show? Shoot us an email or message us!</p><p> </p><p>The Maximum Lawyer Podcast. Partner up, and maximize your firm.</p>

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