Narrow Down Your Practice ft. Walter Reaves ML101

<p>In this episode, Jim and Tyson interview Walter Reaves, a criminal defense lawyer from West Texas. Walter is having a marketing issue: he is not having the cases that he wants. They will discuss about different marketing strategies to solve this problem and improve his business.</p><p> </p><p><em>“Every time I’ve narrowed my practice and narrowed my marketing I’ve made more money.”</em></p><p> </p><p>The cases that Walter likes are DWI’s and basic misdemeanor stuff like possession of marijuana, theft and assault. And if he could choose 1 type of case that would be the minor drug cases… A problem in Walter’s website: his videos are very general and very broad. This means that he is going to get a broad number of questions. He should narrow down the type of cases that he wants and start creating content on those.</p><p> </p><p>Mentioned resource: <a href="https://www.amazon.com/Built-Sell-Creating-Business-Without/dp/1591845823"> Build To Sell</a></p><p> </p><p><a href="http://www.waco-criminal-attorney.com/bio/walter-reaves.cfm"> About Walter:</a></p><p> </p><p><a href="http://www.waco-criminal-attorney.com/">The Firm:</a></p><p> </p><p>Hacking’s hack: Involves a phrase that we are hearing a lot: Know Love and Trust.</p><p>To do business with someone, first they have to know us. Then, they have to likes us. Then. to trust us.    </p><p> </p><p>We have to have marketing that’s devoted to getting them to know us, and that is rising up their hands. Then how we get them to like us; giving them consistent good content for free. And trust is when they make that decision to actually hire us.</p><p> </p><p>Walter’s tip: <a href="https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR"> Building a StoryBrand: Clarify Your Message So Customers Will Listen</a></p><p><a href="https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR"> by Donald Miller</a></p><p> </p><p>Tyson’s tip: An app. <a href="http://www.apperto.com/videorama/"> VIDEORAMA</a>. Edit video, add text. Perfect app for IGTV!</p><p> </p><p>//</p><p> </p><p>Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our <a href="https://www.facebook.com/groups/403473303374386/">Facebook Group</a> or like us on <a href="https://www.facebook.com/MaximumLawyerPodcast/">Facebook</a> and comment!</p><p>You can also go to <a href="http://www.maximumlawyer.com/">MaximumLawyer.com</a> or, if you’d prefer, email us at: <a href="mailto:info@maximumlawyer.com">info@maximumlawyer.com</a></p><p> </p><p>Do you want to get on the show? Shoot us an email or message us!</p><p> </p><p>The Maximum Lawyer Podcast. Partner up, and maximize your firm.</p>

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