362: Robert Bly - How To Write Copy That Sells
April 14, 2020
20 min
362
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358 of 999
Episode 362 · April 14, 2020
362: Robert Bly - How To Write Copy That Sells
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20:47This episode362: Robert Bly - How To Write Copy That Sells
Summary
<p>Today on the podcast I'm joined by Robert Bly, who can fairly be called one of the godfathers of the modern copywriting movement. We talk about his early days as a chemical engineering student and college newspaper feature writer and the journey that led him to become a renowned marketer and copywriter. We discuss the ways copywriting has changed through the years and the strategies required to be successful in today's multi-channel marketing environment. Be sure to grab a copy of the 4th edition of Bob's trusted book <a href="https://amzn.to/2Vxl8Am" rel="noopener" target="_blank"><em>The Copywriter's Handbook</em></a>. It's a resource that will pay dividends for many years to come.</p> <p> </p> <p>For additional show notes, visit <a href="http://shauntabatt.com/362" rel="noopener" target="_blank">ShaunTabatt.com/362</a>.</p> <p> </p> <p><em>The Shaun Tabatt Show</em> is part of the <a href="https://www.destinyimagepodcastnetwork.com/" rel="noopener" target="_blank">Destiny Image Podcast Network</a>.</p>
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