991: She Turned Social Media Into a Ministry — Jacqulyne Horbrook

<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"> What if your Instagram feed could save someone's soul? Jacqulyne Horbrook — founder of Black Christian Influencers and author of <em><a href="https://www.amazon.com/How-Be-Christian-Influencer-Ministry/dp/1514009927" rel="noopener" target="_blank">How to Be a Christian Influencer</a></em> — joins Shaun Tabatt to share how she transformed social media from a distraction into a digital ministry.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"> Jackie's journey started not on a stage, but in a classroom where she watched students glued to their phones and realized the gospel needed to meet people where they already were. What began as a way to reach distracted students exploded into a community of Christian creators learning to use their platforms for kingdom impact.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"> In this conversation you'll discover:</p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">How a former university diversity director accidentally became a Christian influencer</li> <li class="whitespace-normal break-words pl-2">Why Jackie's street-preacher father shaped her entire vision for social media ministry</li> <li class="whitespace-normal break-words pl-2">What actually separates a Christian influencer from someone who just happens to be Christian</li> <li class="whitespace-normal break-words pl-2">The surprising cautionary tale of Lucifer — and what it reveals about misused influence</li> <li class="whitespace-normal break-words pl-2">How to steward a growing platform without your ego getting in the way</li> <li class="whitespace-normal break-words pl-2">The 4 components of influence: vulnerability, transparency, originality, and relatability</li> <li class="whitespace-normal break-words pl-2">Why Jesus was the most viral influencer who ever lived</li> <li class="whitespace-normal break-words pl-2">What metrics God is actually counting on your channel</li> <li class="whitespace-normal break-words pl-2">How to survive algorithm changes, comparison, and creator burnout</li> <li class="whitespace-normal break-words pl-2">Practical strategies for longevity: pacing, stockpiling content, and staying grounded offline</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"> Whether you're a pastor, an author, a ministry leader, or a believer with a phone and a calling, this episode will challenge and equip you to make social media a social ministry.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"> <strong>Connect with Jacqulyne Horbrook:</strong> You can find @JackietheEducator on <a href="https://www.youtube.com/@jackietheeducator4127" rel="noopener" target="_blank">YouTube</a>, <a href="https://www.instagram.com/jackietheeducator" rel="noopener" target="_blank">Instagram</a> & <a href="https://www.facebook.com/jackietheeducator" rel="noopener" target="_blank">Facebook</a></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"> <a href="https://www.amazon.com/How-Be-Christian-Influencer-Ministry/dp/1514009927" rel="noopener" target="_blank"><em>How to Be a Christian Influencer</em></a> is available wherever Christian books are sold.</p>