When kids = content: Inside the world of family influencers
April 15, 2026
16 min
1881
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1,963 of 2,041
Episode 1881 · April 15, 2026
When kids = content: Inside the world of family influencers
0:00 / 16:50
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16:50This episodeWhen kids = content: Inside the world of family influencers
Summary
<p>It started as a bunch of mummy bloggers on the internet trading tips on everything from breastfeeding to toddler tantrums. </p> <p>Now the world of child and family influencers has become a billion-dollar business where kids equal content and absolutely <em>nothing </em>is off limits.</p> <p>Today, Fortesa Latifi, author of the new book <em>“Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online”</em> offers a rare look inside the belly of the beast from some of the kids who have come out the other side.</p> <p> </p> <p>If you enjoy <em>7am</em>, the best way you can support us is by making a contribution at <a href="http://7ampodcast.com.au/support">7ampodcast.com.au/support</a>.</p> <p> </p> <p><strong>Socials:</strong><strong> </strong>Stay in touch with us on <a href="http://www.instagram.com/7ampodcast">Instagram</a></p> <p><strong>Guest:</strong> Author and journalist, Fortesa Latifi</p> <p><strong>Photo: </strong>MOODBOARD</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
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