Grant Cardone: Pursue Your Purpose, Embrace the Hustle, and Crush Life

<p>Grant Cardone is an international business and sales expert. He has authored 4 business books and customized sales training programs for Fortune 500 companies, small businesses, success-minded individuals and entrepreneurs.</p> <p>Cardone, a dynamic, highly sought after international speaker, captivates audiences with his down-to-earth, entertaining speaking style as he tackles timely topics regarding sales, marketing, branding and entrepreneurship, outlining what people need to do to thrive in the new global economy.</p> <p>In Grant's second appearance on the Knowledge for Men show, we delve deeper into how to create a successful life and business and what mindsets and philosophies you need to make 2015 your best year ever.</p> <h2>Key Points</h2> <p><strong>1. Perfection is Just an Excuse for Inaction</strong></p> <p>So many people claim to be perfectionists. They say that they don't want to publish any content until it's perfect, they can't write that book, release that podcast, publish that website, until it's absolutely perfect.</p> <p>The cold reality is that perfectionism is simply an excuse for inaction.</p> <p>No, you're not a perfectionist, you're just not taking action. You don't have writers block, you just aren't writing. You don't have any excuse to be sitting on your butt!</p> <p>Realize that you will never be perfect, the content you create will never be perfect, nothing you do will ever be quite perfect. But you must take action anyways!</p> <p>Imperfect action is better than no action, and the only thing you can do worse than the wrong thing is nothing. So get out there and start creating, start selling, start whatever has been on your heart and be willing to work through imperfection until you achieve success.</p> <p><strong>2. You'll Never Make a Shot You Don't Take </strong></p> <p>A huge fear that prevents many entrepreneurs from taking action is the fear of failure. What they don't realize, however, is that the greatest failure is inaction.</p> <p>It is impossible to succeed at something you do not try. If you attempt a new job, business, relationship, or take some big risk and "fail" you have learned something and moved closer towards the life of your dreams. If you sit on your tail, not taking any action; you have seen nothing, done nothing, and achieved nothing.</p> <p>If you want to be a success, you have to be a massive action taker, get out there and tear it up! Feel the fear and do it anyways. Start that business, ask that girl out, move out and travel the world. Life is too damn short to live in fear of failure. You must make the fear of regret greater than any fear of failure could be.</p> <p><strong>3. Success Takes Persistence and Determination</strong></p> <p>Grant spent over half of his life in the single minded pursuit of success. Along the way, he failed countless times. By his own estimation, he has made hundreds of thousands of sales calls, and only succeeded at a rate of 20%. But that 20% has allowed him to make hundreds of millions of dollars and become one of the world's leading authorities on sales and business success.</p> <p>Realize that if you want to succeed, it will take time. It may take ten years, it may take 20, it takes however long it takes. While this may seem like a big sacrifice, the simple reality is that the true sacrifice is living a mediocre life for those 10-20 years.</p> <p>If you want to be successful, if you want to wake up every day with a smile on your face, a beautiful women next to you in bed, a full bank account and a happy life, it will take hard work.</p> <p>But it will be worth it.</p> <p><strong>4. Never Abandon Your Purpose </strong></p> <p>Many men (especially men with family's) believe that it is a somehow noble gesture to give up on their hopes, goals, and dreams for their family. They believe that it is somehow a worthy life to forgo everything you have ever wanted to create and be remembered for for the sake of your wife and kids.</p> <p>While this may sound selfless and chivalrous on the surface, you have to dig deeper to realize the more sinister implication.</p> <p>If you wake up every day, miserable and angry about the job you have to work so you can provide for your family, how do you think that will affect your relationships at home?</p> <p>If you come home every night, so exhausted that you barely have to energy to lay on the couch and watch TV, much less spend time with your kids, how do you think this will affect your family's view of you? They don't see the hours worked so they can lead their comfortable lives, they only see a father who is too tired and miserable to truly invest in his kids.</p> <p>If you abandon your dreams and desires for a steady paycheck, what lessons are you teaching your kids, especially your sons? What will their outlook on life be when they see their father, their role model grinding through an existence that he doesn't enjoy for a salary that still isn't enough?</p> <p>Now let's flip the script.</p> <p>Imagine that instead of giving up on your dreams, you grabbed your balls and jumped off the deep end. You went for it!</p> <p>You would spend a while (years possibly) in financial risk (likely no more than you already have in a 9-5), investing tons of hours into a business that may or may not succeed, giving up time with your friends, wife, and children. But there is a light at the end of this tunnel.</p> <p>After you have put in your time, after you have invested the blood, sweat, tears, and heartache into your dream, it will finally pay off. Your financial worries will be gone, you will have boundless energy, waking up every day to a life that inspires and excites you, and you will have more free time than you ever could doing something that you hated.</p> <p>How would your family view you now?</p> <p>They would see a strong man who had dreams and goals and took action on them despite obstacles. You would have more time to spend with them, more money to take vacations and have adventures with and most importantly, more joy, because now you are building an incredible life in all areas, and you aren't sacrificing anything.</p> <p>If you want to live a happy, fulfilled life, you have to make this mental shift. You are not doing your family any favors by giving up on your dreams.</p> <p>If you want your children to live the happiest, most successful lives possible, then you will lead by example and teach them to go after life with all that they've got and not to waste one second on dull, uninspiring and unfulfilled work.</p>