Part 3 of 4 | ARx Fit Omni | Mark Alexander

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About the speaker :

With a father who was an internist who believed strongly in strength ­training to promote health, Efficient Exercise founder Mark Alexander has literally been involved with fitness his entire life.

While studying sport management and then working in the athletics department at the University of Texas, Mark realized the value of strength ­training for populations that aren't normally exposed to it. These entrepreneurial ambitions to expose high­ quality exercise to the general population led Mark to open Efficient Exercise at a small location in the Northwest Hills neighborhood in Austin, TX. His approach of using brief, high ­intensity strength training and customized workouts clicked with clients, and within several years EE had expanded to multiple studio locations in the Austin area.

In 2009, Mark began working with inventor Randy Rindfleisch to develop specific equipment that mutually fit with their ideas about training, thus began EE's own brand of strength and resistance training machines, ARx.

Although Mark is still intimately involved with the day­ to ­day operations at EE, he spends most of his time training trainers, managing expansion into new markets, improving service and operational systems, and the international distribution and development of ARx equipment.

As EE grows it will always be Mark's original philosophy of getting the best fitness results in the most efficient ways that continues to guide the company and the trainers who work here.

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