Meet a Man Keeping 'The Lost Art' of Neon Glowing

Next to technicolor neon signs featuring Road Runner, an inspirational phrase that says “everything will be fucking amazing,” and a weed leaf, Geovany Alvarado points to a neon sign he’s particularly proud of: “The Lost and Found Art,” it says.

“I had a customer who called me, it was an old guy. He wanted to meet with someone who actually fabricates the neon and he couldn’t find anyone who physically does it,” Alvarado said. “He told me ‘You’re still doing the lost art.’ It came to my head that neon has been dying, there’s less and less people who have been learning. So I made this piece.”

For 37 years, Alvarado has been practicing “the lost and found art” of neon sign bending, weathering the general ups and downs of business as well as, most threateningly, the rise of cheap LED signs that mimic neon and have become popular over the last few years.

“When neon crashed and LED and the big letters like McDonald’s, all these big signs—they took neon before. Now it’s LED,” he said. In the last few years, though, he said there has been a resurgent interest in neon from artists and people who are rejecting the cheap feel of LED. “It came back more like, artistic, for art. So I’ve been doing 100 percent neon since then.”

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