The BUD LIGHT Fiasco: One Year Later
June 25, 2024
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as posted by the channelTrish Regan and Rob Hordon, Co-Founders of 76research, revisit the boycott of Bud Light after its misguided Dylan Mulvaney promotional campaign. Anheuser-Busch (BUD) shares are still down after a now departed marketing executive tried to make radical changes to Bud Light's brand image, which she notoriously said was too fratty. (Or, as she put it, "fraaaaaaatty.")
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While competitor Molson-Coors (TAP) initially benefited, the shares have since retreated as the entire beer sector deals with an array of challenges. A case study in corporate wokeness, the Bud Light fiasco marks an important chapter in American business history. An iconic American brand has been deeply damaged by the political agendas of a management team that put ideological objectives ahead of shareholders.
#budlight #budweiser #anheuserbusch #coorslight #coors #dylanmulvaney #brewery #wokeism #esg #trishregan #dei #kidrock #marketing #brandidentity #brandstrategy #beerindustry #fraternities #wokeness
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