January 30, 2024
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12:21Now PlayingWith such a heavy focus on political polling this year, it's worth going over a common mistake that many pollsters seem to make. With voting intention polls relying on an accurate model of the public and its voting behaviour, the concept of false recall creeping into data analysis can skew results in favour of the unpopular choice. So, most polls may well be flattering the Tories.
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