A16z
@a16z·277K subscribers·1.3K videos
Marketplaces
Posted
July 15, 2017
Views
66,694
July 15, 2017
66,694
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21:04Now PlayingWhat makes marketplace business models so attractive, especially as compared to classic ecommerce and retail? (Hint: network effects.)
From the classic unbundling of Craigslist to entirely new marketplaces enabled by smartphones and mobile, a16z general partner Jeff Jordan — a veteran of numerous marketplace businesses and currently on the boards of many such a16z companies — shares examples, drivers of profitability/margins/moats, and what makes marketplaces superior for consumers as well: identity, reputation, payments, trust and safety, frictionlessness, and transparency.
This video is based on a talk given in 2015.
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