A16z
@a16z·277K subscribers·1.3K videos
a16z Podcast | Bending Every Pixel to Your Will -- Optimizely and the Next Wave of Internet Tools
Posted
January 2, 2019
Views
76
January 2, 2019
76
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20:59Now PlayingOptimizely is a superb example of the democratization of software development. You don't need an engineering degree to fire up Optimizely and start testing how design changes on your website -- down to the pixel level -- affect things like time on site, closing sales, navigation, etc. The a/b testing Optimizely offers is just one example of a new wave of tools born of the internet, and designed for how people work, shop, research and entertain themselves online. Andreessen Horowitz's Scott Weiss, who is taking a seat on the Optimizely board following a16z's recent investment, a16z Partner Tom Rikert, and Optimizely co-founder Dan Siroker discuss the next wave of internet tools, where entrepreneurs are headed next, and how virtually anyone can avail themselves of this technical brawn.
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