a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products
January 2, 2019
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20:25Now Playinga16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products
YouTube Description
as posted by the channelNir Eyal and Product Hunt's Ryan Hoover, the authors of "Hooked, How to Build Habit-Forming Products," discuss the theory and practice of the book as the publish date of a new edition approaches. Nir lays out the four steps integral to any habit-forming product -- trigger, action, reward, investment -- and Ryan describes how those same steps apply to the fast-growing Product Hunt.
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