A16z
@a16z·277K subscribers·1.3K videos
Inside a Billion Dollar Company Using AI to Supercharge Marketing & Sales
Posted
June 19, 2025
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6,085
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June 19, 2025
6,085
11
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14:59Now PlayingVanta’s VP of Growth, Emily Boschwitz, joins a16z partner Seema Amble to break down what real innovation with AI looks like inside go-to-market teams today. Moving past the hype, they discuss the tools, workflows, and feedback loops that are actually moving the needle.
Touching on everything from personalization engines to attribution models and GPT-driven consistency, Emily shares a front-line view of how enterprise marketing is evolving, and where the biggest opportunities are to build smarter, faster, and more responsive teams.
Together, Seema and Emily also explore what it means to operate with a “growth mindset” in a world where AI can accelerate (or complicate) every touchpoint — and why the future of brand, attribution, and strategy all depend on how well we learn to integrate AI across platforms.
Topics include:
- Personalization + speed as critical conversion levers
- The role of data enrichment and feedback loops with sales
- Building GPTs to ensure messaging consistency
- Whether AI will reshape brand strategy and spend
Follow everyone on social media:
Emily Boschwitz
Seema Amble
Check out everything a16z is doing with artificial intelligence, including articles, projects, and more podcasts here
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