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The Death of Search: How Shopping Will Work In The Age of AI

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September 17, 2025

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The web is unhealthy, and AI agents are about to rewrite how we shop.

In this episode, a16z General Partner Alex Rampell and Partner Justine Moore explore how AI agents will change commerce and the implications for Google’s business model, affiliate marketing, online shopping, and more.

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Guests & Subjects Covered

The Death of SearchGeneral Partner Alex RampellPartner Justine MooreTimecodes Introduction Affiliate MarketingOnline Purchases Impulse BuysViral Trends Dynamic PricingConsumer Surplus E-commerceIn-Person Shopping The Challenge

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The Death of Search: How Shopping Will Work In The Age of AI · A16z · Sentinel