April 11, 2026
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0:56Now PlayingKevin Systrom co-founded Instagram in 2010 as a pivot from Burbn, a check-in app that had grown too complicated. He stripped it back to one thing: photo sharing.
Within 24 hours of launching, it had 25,000 users. Two years later, Facebook acquired it for $1 billion with just 13 employees.
Before any of that, Systrom spent time at Google and it’s there, where he learned that the smallest engineering decisions can define how a product feels.
Source: Lex Fridman Podcast 243
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