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Jojoba farmers turn ‘disastrous’ crop into golden opportunity in skincare market | ABC Australia

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June 17, 2024

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Over-hyped and a spectacular failure in the 1980s, jojoba is now becoming a success story.

The Jojoba Company, which makes a popular skincare brand, invested in the seed when few farmers were willing to give it a second chance.

But as Landline's Kerry Staight reports, it's tricky to grow and the Australian industry is still establishing

itself.

📽 Video produced by Kerry Staight and edited by ABC Landline.

📺 Watch Landline Sundays on ABCTV or catch up on iview

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The Jojoba CompanyLandline's Kerry StaightREAD MOREKerry StaightABC LandlineWatch Landline SundaysWeb Facebook Twitter InstagramYouTube This

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Jojoba farmers turn ‘disastrous’ crop into golden opportunity in skincare market | ABC Australia · Abc Australia · Sentinel