Why Picking a Side Often Leads to Higher Ratings in Media

This short explores the tension between fairness and success in media. The discussion highlights how being "down the middle" in cable TV often results in a lack of traction, leading many media personalities to pick a side to gain influence and audience. We examine Megan Kelly's approach, questioning whether her stance is driven by genuine conscience or simply because it works. The conversation delves into why media platforms that strive for balanced reporting may struggle compared to those that take a more partisan approach, and why fairness sometimes takes a backseat to audience engagement.