After Party with Emily Jashinsky
@afterpartyemily·133K subscribers·1.6K videos
Why MSNBC’s Name Change to “MS NOW” is a Cynical Exercise in Branding That Won't Work
Posted
August 19, 2025
Views
53,250
Likes
2,558
Comments
794
August 19, 2025
53,250
2,558
794
6.29%
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Emily Jashinsky discusses MSNBC’s recent attempt to rebrand itself as “MS NOW” (My Source for News, Opinion, and the World), and efforts to appear more independent and “insurgent” in the modern media landscape. She points out the irony that the network uncritically platformed figures like James Comey and John Brennan now wants to brand itself as independent and how it’s a cynical exercise in branding.
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