After Skool
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AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
Posted
August 30, 2022
Views
294,522
Likes
17,753
Comments
1,093
Engagement
6.40%
August 30, 2022
294,522
17,753
1,093
6.40%
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7:07Now PlayingWe often talk of "captive audiences," regarding the performer as hypnotizing their viewers. But just as often, it's the viewers hypnotizing the performer. This disease, of which Perry is but one victim of many, is known as audience capture, and it's essential to understanding influencers in particular and the onlineecosystem in general.
Audience capture is an irresistible force in the world of influencing, because it's not just a conscious
process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to remain in this niche forever, it's actually deeper than that. It involves the gradual and unwitting replacement of a person's identity with one custom-made for the audience.
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